We have been asked to “think about how social media creates a new life for information, generating flows and conversations …”. I don’t know if I truly agree that social media gives information a “new life”, however, I do see that social media provides another outlet for information. Social media allows people to express their thoughts, ideas and experiences more quickly (and in many ways with more depth) than more “traditional” forms. Humans have been engaging with each other through conversation for, well, ever really! So I see that, through social media, people are taking control of the conversation again — except now the conversation is instantly global. That is where I see the true value of social media, its global reach and its “real-time” activity. In this way, this is the only sense in which social media is “creating a new life for information”.

The SlideShare presentation by Gary Hayes is very thought-provoking and anyone in the business of business should seriously consider what he has to say. The key points noted are:

Social Media Marketing Keys (Hayes, 2008)

Social Media Marketing Keys (Hayes, 2008)

These keys are simple and the apparent complexity of the diagram Hayes uses (below) should not be a deterrent to learning about social media and its ability to help business.

The Social Media Campaign (Hayes, 2008)

The Social Media Campaign (Hayes, 2008)

To add to this, the video referenced in the text associated with the slides is also more food for thought …

References:

Hayes, G. (2008). The Future of Social Media Entertainment. Retrieved from http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/

Papworth, L. (2008). Social Currency and Social Networks. Retrieved from http://www.youtube.com/watch?feature=player_detailpage&v=x2Mjn400DNU

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